Saturday, January 28, 2023

Product Nightmare terrors and the way Productboard can assist


A particular due to Dean Peters and the 280 Group for collaborating with us on this venture!

You get up with a begin. Your coronary heart is racing. Your legs really feel like jelly. Only a second in the past you have been being chased by a HiPPO (Highest Paid Individual’s Opinion). Or was it the Characteristic From the Backlog Lagoon? Or a swarm of bugs? No matter it was, it made you wish to scream. However as you blink your eyes open, you start to comprehend that it was only a nightmare.

We’ve all been there. Product nightmares really feel all too actual whereas we’re experiencing them. That’s why we’ve put collectively this information that can assist you perceive — and overcome — the most typical product nightmares.

The nightmare: The Characteristic from the Backlog Lagoon

Many product organizations have the unhealthy behavior of claiming sure to all characteristic requests coming in from prospects and throughout the group. Even in the event you by no means plan to observe by, you merely toss these requests right into a poisonous dumping floor — an oozing product backlog lagoon. And someday, somebody (often a big-ticket buyer) seems to gather on that promise.

Productboard and 280 Group present The Feature from the Backlog Lagoon

The best way to wake your self up

You possibly can fight the Characteristic from the Backlog Lagoon by having good backlog hygiene (together with backlog grooming). This implies you’ll want to maintain your backlog organized and coherent — don’t let it flip right into a junk drawer the place you toss something you don’t wish to cope with. Solely add concepts and requests to the backlog when there’s an opportunity you’ll return to them sooner or later.

How do you do that? It helps to create a hierarchy for all of your characteristic concepts. This makes them simple to type by significance. Inside Productboard, you have got the power to arrange your merchandise and options into elements and subcomponents. You possibly can set these up by way of consumer wants (jobs to be carried out) or by product space. Get extra ideas and greatest practices about utilizing the Productboard hierarchy characteristic right here.

Your Productboard hierarchy is like a filing cabinet for all your feature ideas, big and small.

Your Productboard hierarchy is sort of a submitting cupboard for all of your characteristic concepts, massive and small.

The Characteristic from the Backlog Lagoon is a monster that thrives in darkness and neglect. Ensure you periodically shine a light-weight in your backlog to wash it up, training good product backlog administration, and have a tendency to something that’s vulnerable to being forgotten.

And eventually, you may forestall the Characteristic from the Backlog Lagoon from surfacing by being extra clear about your decision-making course of. Utilizing a characteristic like Productboard’s Portal permits you to share which characteristic requests you’re shifting ahead with — and why — with all of your stakeholders, which helps you keep away from these scary conditions when somebody who submitted an concept a yr in the past instantly comes to gather.

Productboard’s Portal provides product managers with a single place to collect and manage customer feedback from internal and external stakeholders.

Productboard’s Portal supplies product managers with a single place to gather and handle buyer suggestions from inside and exterior stakeholders.

The nightmare: Escape from the Characteristic Manufacturing facility

In a Characteristic Manufacturing facility (a time period coined by product thought chief John Cutler), product orgs are trapped in a dystopian, output-focused tradition. This dependancy to actions leaves groups with out an understanding of the particular impression of their work.

Productboard and 280 Group present Escape from the Feature Factory

The best way to wake your self up

Clients, engineers, and different stakeholders will usually concentrate on options, so it’s simple to finish up merely making an attempt to construct options primarily based on their requests. One in every of your largest duties (and greatest methods to conquer the Characteristic Manufacturing facility) is to reframe these conversations to establish the underlying trigger and transfer into the issue area. Shift your focus from outputs to outcomes and practice administration to teach groups to consider the long-term worth of their work.

Steady discovery is a software that can assist you to keep away from dwelling the Characteristic Manufacturing facility nightmare. This strategy entails amassing suggestions out of your customers regularly, each to establish their underlying issues and to make sure that you’re constructing options that really deal with them. Throughout conversations, use ways just like the 5 whys to get past characteristic requests at face-value. Maintain common retrospectives to establish areas for enchancment and make changes to the method as wanted.

Use these ways in tandem with a software like Productboard’s Insights board, which lets you concentrate on core consumer issues and see recurring developments. Productboard can assist you streamline and construction your discovery actions in different methods, together with your product discovery course of

The nightmare: Evening of the Residing Bugs

When product homeowners inherit backlogs and merchandise the place technical debt has been swept below the carpet, the unsuspecting and newly arrived product proprietor can by chance open a Pandora’s Field of painful, wasteful, and non-functional necessities and defective code. These pests are all too wanting to devour your fastidiously deliberate product technique framework and roadmap.

Productboard and 280 Group present Night of the Living Bugs

The best way to wake your self up

When making an attempt to squash bugs, it’s necessary to keep up a mindset of simplicity. Much less is extra, and easier is best than complicated — in any other case bugs begin getting constructed on prime of bugs.

It’s necessary to just accept that bugs are pure — account for them whenever you design processes. For instance, you may develop and implement a take a look at technique that features automated unit, integration, practical, efficiency, and stress testing. Equally, you may form your product backlog so it features a wholesome mixture of bug fixes and technical debt decision (contemplate the 30/30/30 rule).

For those who’re on a workforce with a excessive diploma of maturity and accountability, you may take a damaged window strategy. If engineers see one thing that’s small and damaged as they’re working, they’ll repair it. And product managers can plan with their groups to permit time for most of these fixes.

The nightmare: Scrumzilla

When the scrum course of takes over, every thing turns into about “getting the method proper” fairly than delivering worth. Scrumzilla destroys your fastidiously deliberate roadmap (and perhaps your entire product roadmap course of) and turns your product imaginative and prescient right into a pile of smithereens. 

Productboard and 280 Group present Scrumzilla

The best way to wake your self up

Do not forget that scrum may be your pal, nevertheless it morphs into the Scrumzilla monster whenever you worth the method above all else. Your final aim is at all times to ship buyer worth, to not “follow scrum completely.” 

The important thing to retaining scrum within the friendzone? Be strategic about defining your total product objectives in addition to objectives for every dash. Preserve your workforce targeted on buyer worth. Repeatedly convey conversations again to the who, what, and why of your product imaginative and prescient.

Among the best methods to maintain buyer worth prime of thoughts is be sure to’re spending most of your time in the issue area. Commonly evaluation your Productboard Insights board, the place you may gather suggestions from customers and establish the important thing themes and issues you’re targeted on fixing. This helps you keep on prime of what your prospects really want and infuse their voice into each section of the product lifecycle.

Productboard’s Insights Board allows you to consolidate all your product feedback in one place and prioritize product decisions based on real customer data and insights.

Productboard’s Insights Board permits you to consolidate all of your product suggestions in a single place and prioritize product choices primarily based on actual buyer information and insights. 

Nightmare: The Harmful Animals of Product Administration

Whether or not you’re coping with the hungry HiPPO (Highest Paid-Individual’s Opinion), the venomous CoBRA (Cognitive Bias-Associated Assertions), the charging RHiNO (Actually Excessive-Worth New Alternative), or one other Harmful Animal of Product Administration, these difficult stakeholders and conditions could cause every kind of issues when left to run wild.

Productboard and 280 Group present The Dangerous Animals of Product Management

The best way to wake your self up

Every animal within the menagerie requires its personal set of ways to be tamed. Many Harmful Animals seem when there’s no clear product imaginative and prescient or technique. With a software like Productboard, you may invite stakeholders from throughout the group to view or contribute to your product plans and create tailor-made roadmaps that meet the particular wants of every kind of stakeholder. This will get everybody on the identical web page and showcases the “why” behind your product choices.

Different Harmful Animals prefer to pounce on shiny objects or hyper-focus on their favourite options or concepts. As an alternative of letting them swoop in and take over, put your customers and prospects entrance and middle by often referring to the Consumer Affect Rating — an auto-calculated rating that may provide help to floor your top-requested characteristic concepts — when evaluating concepts. This fashion, you’ll at all times keep targeted on what’s most dear to your goal buyer and your online business. 

You can filter your user impact score to show the most pressing feature ideas.

You possibly can filter your consumer impression rating to indicate essentially the most urgent characteristic concepts.

To get much more insights out of your customers and disarm the Harmful Animals with information, Productboard’s integrations with Amplitude and Mixpanel pair floor behavioral information so that you get a transparent concept how particular cohorts are utilizing particular options. The combination with Salesforce additionally helps make sure you’re prioritizing for the proper section.

The nightmare: Frankensoft

Frankensoft is the hideous baby of merchandise and options that get mish-mashed collectively with none regard for technique or consumer expertise. Upon a retrospective, the beast realizes he’s the other of a unified set of merchandise and options — he’s horrible! His existence may be attributed to random acquisitions, third events, or siloed departments the place totally different software program will get bolted collectively.

Productboard and 280 Group present Frankensoft

The best way to wake your self up

You possibly can keep away from Frankensoft by at all times tying your work again to bigger goals and product methods. When groups are united round a broad product imaginative and prescient and technique, they’re extra prone to develop a cohesive product that doesn’t simply really feel like a random assortment of options and leaders will likely be empowered to sundown underperforming merchandise and options.

Considering strategically about your roadmap can assist you keep away from the awkwardness of a Frankensoft. Think about the way you’ll create connections and continuity so all of your totally different themes are deliberately tied collectively. Fairly than serious about your roadmap as a group of options, concentrate on the outcomes you’ll be delivering. Embedding design together with your groups can assist you ship constant design language and consumer interface parts so the ultimate product feels cohesive and never disjointed.

We hope you loved our bedtime story!

In a great world, you’d by no means should confront any product nightmares. However everyone knows they’re practically inconceivable to keep away from. Now you’ve obtained some instruments and ways to make clear these fearsome creatures and ship them scurrying away. 

Sleep tight! 



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