New bi-directional integration offers suggestions loop between buyer success and product groups, makes it simpler to collaborate and enhance buyer expertise
SAN FRANCISCO, CALIFORNIA, USA, January 24, 2023 /EINPresswire.com/ — Gainsight, the platform for Sturdy Development™, and Productboard, the chief in product administration software program, and at present introduced a bi-directional integration between Gainsight CS and Productboard that helps Product and Buyer Success groups collaborate to drive buyer satisfaction and information roadmap technique. With this integration, Buyer Success groups can ship buyer product suggestions from Gainsight straight into Productboard and observe their buyer product requests all through all the lifecycle. This orchestrated effort throughout features creates unparalleled buyer experiences, leading to increased retention charges and powers organizational development.
“There’s typically misalignment between Buyer Success and Product groups. The 2 features are typically siloed, separated by conflicting priorities and miscommunication,” mentioned Dave Killeen, Vice President of Product at Productboard. “With this new integration, we’re bridging that hole between Buyer Success and Product and giving them the instruments they should work in lockstep to ship the options and enhancements that promote buyer retention and adoption.”
“In at present’s economic system, environment friendly development is the North Star for all companies. Buyer Success and Product groups should work collectively to enhance Web Income Retention and product adoption to drive long-term, sturdy development,” mentioned Karl Rumelhart, President of Product, Expertise, and International Operations at Gainsight. “This partnership will allow the 2 groups to collaborate extra simply and ship actual enterprise outcomes.”
Latest knowledge from the 2022 Product Excellence Survey finds that 40% of Product groups wrestle to know prospects and buyer wants, regardless of the business getting higher at capturing suggestions. If firms actually need to undertake a extra customer-centric mindset, executives have to facilitate collaboration between Product and Buyer Success. The 2 groups want a shared course of and know-how that facilitates the sharing of buyer wants and expertise, to allow them to work collectively to raised ship on buyer outcomes.
The brand new integration joins current integrations with Gainsight PX and Insided. Taken collectively, Buyer Success and Product groups can:
Focus Product Priorities by Delivering on Buyer Wants
Buyer Success Managers (CSMs) can now seize and share the voice of the shopper with Product groups, multi function place, which empowers them to affect the product roadmap. The combination permits for the sharing of information from Gainsight CS, notably buyer well being scores, together with the request, which makes it exceptionally useful for Product groups. This gives Product Managers a brand new degree of visibility into buyer wants to enhance prioritization and roadmap planning, together with deeper insights into particulars like industries and the annual recurring income (ARR) of the shoppers making these requests. In the meantime, the CSMs can keep updated on the progress of the options requested by every buyer—in the end driving development by improved retention charges and increasing buyer advocacy by elevated loyalty.
Product suggestions loops are the final word device for enhancing a consumer’s expertise, pinpointing product shortfalls, and enhancing product expertise. CSMs now have a seamless workflow to share buyer suggestions with product managers to assist product groups prioritize the suitable options that may clear up actual buyer wants and drive development for the group.
Gainsight’s modern platform helps firms of all sizes and industries drive sturdy development by customer-led, product-led, and community-led methods. It gives a strong set of buyer success, product expertise, and neighborhood engagement options that collectively allow companies to scale effectively, create alignment, and put the shopper on the coronary heart of innovation. With Gainsight, it’s by no means been simpler to drive acquisition, improve product adoption, forestall churn, and develop with renewals and growth. Find out how main firms similar to GE Digital, SAP Concur, and Field use Gainsight at www.gainsight.com.
Productboard is a customer-centric product administration platform that helps organizations get the suitable merchandise to market, quicker. Over 5,000 firms, together with Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to know what customers want, prioritize what to construct subsequent, and rally everybody round their roadmap. With places of work in San Francisco, Prague, and Vancouver, Productboard is backed by main buyers like Tiger International Administration, Index Ventures, Kleiner Perkins, Sequoia Capital, and Bessemer Enterprise Companions. Be taught extra at productboard.com
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